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New York Giants Hat

New York Giants Hat

New York Giants Hat

So why is Hilton talking about proposals to build in Leeds? Well, lots of companies talk about doing all sorts of things up and down the country. Talking drums up interest but doesn't require any commitment. Once they make some kind of bricks and mortar undertaking, then they're really talking.

The trouble is that five star hotels, like the one being proposed by Hilton in Leeds, are notoriously ravenous beasts which need to be maintained with a freeflow of cash. Even if you assume that freeflow ever existed in Leeds, it has certainly dried up considerably now.

I guess someone, somewhere in the evolution of cities has to break the deadlock and make a gamble Leeds City Council deserve credit for doing just that with the arena. But with a business like Hilton, who are driven solely by profit, will they be willing to take a similar risk? I'm not so sure.

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New York Giants Hat

So the plans remains uncertain though I actually hope I am wrong. I hope we do get a five star hotel and I hope it does a roaring trade. I also pray it forms part of the momentum which Leeds has recently gained, and will continue to gain.

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Over on the other side of the Pennines, United and City ensure their home town is supplied with a steady stream of people looking to shell out for an overnight stay.

Top rated accommodation in the heart of the city is one of those boxes which has needed ticking for a long time, along with an arena (tick) an upmarket department store (soon to be ticked) and a new transport system (possibly getting ticked at some point in the future).

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A five star hotel for Leeds

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Over in Manchester, for example, they have a bigger arena, a well established Selfridges department store and a tram system.

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And although this city is viewed as being one of those best placed to recover from the recession, we've still a long way to go before we can compete with our nearest rivals in terms of attracting serious money.

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Hoteliers in Leeds will already confirm that the market here is highly competitive with lots of top quality three and four star hotels firmly established including, notably, two other Hiltons in the city centre.

I think they will go ahead with the project (though it's by no means a dead cert) and it will be almost entirely on the back of the hotel's proposed proximity to Leeds Arena.

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New York Giants Hat

But that still represents something of a leap of faith. The arena will probably expect to have days, perhaps weeks, when they go dark. They'll make up for a lack of revenues on any given night by cutting down on the cost of staging events. In contrast, a five star hotel can't just open and close as and when it pleases. It has to be a 24/7 venture, with all the costs that incurs.

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New York Giants Hat

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New York Giants Hat

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So what are the prospects for Leeds? They don't look good. Not as yet. Certainly not good enough to sustain five star, destination accommodation at five star prices.

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But even cities like Manchester often struggle to fill all their rooms, certainly at the rates you might expect in the more luxurious hotels.

Here in Leeds we're just starting to play catch up. We are also cursed with having just one football club which isn't the money drawing machine it was back in the early Noughties

With many ventures I believe their successful relationship with other facilities represent a chicken or egg dilemma. Do you need supporting facilities first (like hotels, bars, restaurants, transport) or do you need key facilities (an arena, a department store or theatres) already established to make all the supporting facilities viable?

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New York Giants Hat

New York Giants Hat

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